Coming up this week:

- Klarna: AI Outperforms 700 Human Agents
- OpenAI: New York Times Manipulated AI
- Apple: Halts AI Car Development
- WordPress: Prepares To Sell User Data
- Create a Business Using AI

And much more… Learn how these unfolding narratives are shaping The Business of AI.

FEATURED STORY 🔥

Is Klarna's AI Assistant Coming For YOUR Job?

In its first month, Klarna's AI assistant (developed in collaboration with OpenAI) has managed two-thirds of the company's customer service chats, totaling 2.3 million conversations.

The AI performs the work of 700 human agents and has improved customer satisfaction by resolving issues more accurately, reducing repeat inquiries by 25%. Customers now experience a resolution time of under two minutes, a significant decrease from the previous 11 minutes.

The AI assistant operates in 23 markets and communicates in over 35 languages, offering 24/7 support and enhancing the shopping experience for Klarna's 150 million consumers. This innovation has led to better engagement with local immigrant and expat communities and is projected to contribute $40 million USD to Klarna's profits in 2024.

The AI assistant handles a variety of tasks, including refunds, returns, and financial management, with more features planned for future updates. Customers still have the option to speak with live agents. Klarna and OpenAI emphasize the transformative potential of AI in society and the importance of thoughtful stewardship in its development and integration.

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TRENDING STORIES 🔥 

OpenAI Seeks Dismissal of NYT Lawsuit

OpenAI has requested a court to reject parts of a lawsuit by the New York Times, alleging the newspaper manipulated its AI to create false evidence. The company claims the Times violated terms of use and insists on fair-use defense for training its chatbots.

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Apple Halts Car Project For AI Investment

Apple has ceased its electric vehicle development, known as Project Titan, redirecting staff to artificial intelligence. The move, announced internally, may lead to layoffs. This follows a recent delay, pushing the car's release from 2026 to 2028. Apple's pivot ends an eight-year venture into the automotive industry.

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Automattic Sells Tumblr And WordPress Data

Automattic is finalizing a deal to supply user data from Tumblr and WordPress to AI firms OpenAI and Midjourney. Controversy arose over the potential inclusion of private data. Automattic insists only public content will be shared and is launching an opt-out tool for users to prevent data use in AI training.

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Poll Of The Week 💗 

Last week’s poll results:

Are you using AI in your daily life yet?

🟩🟩🟩🟩🟩🟩 Yes

🟨🟨🟨⬜️⬜️⬜️ No

EYE OPENING NEWS 🧠 

Google's Gemini AI Controversy Addressed

Google CEO Sundar Pichai promised changes after the Gemini AI app showed bias in image and text generation. The tool, which had produced offensive content, is undergoing improvements to prevent such issues. Pichai acknowledged the offense caused and is committed to earning back user trust.

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10Web Innovates WordPress Site-Building with AI

Armenia's 10Web integrates AI to simplify WordPress website creation, challenging established platforms like Wix. With generative models like GPT-4, the tool aids users in building customized sites easily. The company boasts a positive cash flow and aims to enhance WordPress's usability for its vast open-source community.

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Google's AI Tools for Indie Publishers

Google has initiated a private AI program for select publishers, offering beta access to generate content using public data. Participants receive a stipend and must produce regular content for a year. The tools aim to assist small newsrooms but raise concerns about content originality and impact on source outlets.

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Microsoft Partners with Mistral AI

Microsoft will offer Mistral AI's models on Azure, taking a minority stake in the startup. This move diversifies AI offerings and may boost Azure's customer base. Mistral, known for large language models, will also make its tech available on other platforms soon.

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AI Animates Portraits with EMO System

Alibaba's new AI, EMO, brings photos to life, creating realistic videos of people talking or singing without 3D models. Trained on extensive video data, EMO excels in quality and expression but raises ethical concerns about fake content. Researchers aim to develop detection methods for synthetic videos.

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AI Business Idea Of The Week 📷️ 

Some readers may already know, but as well as running this newsletter, I also run an AI-assisted SEO content marketing agency: The Content Machine. Over the next few weeks, we will take a glance at how I am using AI and automation tools to create awesome SEO-optimized content - and how you could use the same idea to create your own content business.

Part 2 of 4: Mini series on how I am automating my AI content production.

CONTENT BRIEF AUTOMATION

Whenever I am working with AI I always think about the process as if I was working with a human. What are the steps they need to know, and what are the instructions for each step? Breaking a content brief into steps it looks a little like this:

1. Identify competitor websites.

2. Understand what topics they cover.

3. Create a V.1 outline that covers the same topics.

4. Create a V.2 outline that enriches V.1 with information gain.

5. Add the details such as what should be included in each section. What entities and keywords should be used in each section etc.

In the image below, you can see how 5 competitors may cover the same or different elements of a topic. But usually, none of them cover EVERYTHING. By combining all the topics they all cover, and then enriching it - we ensure our brief is the most in-depth and robust.

Okey, so what does this look like when automated?

1. Enter a KW > scrape Google for the top 10 results > remove YouTube, Quora, Reddit etc. > keep the top 5 remaining URLs.

2. Scrape the 5 URLs and return the HTML > extract all the H2, H3, H4 and H5 headings > combine all 5 heading extracts into a large list > remove / combine any duplicates or those with the same intent > order remaining headings into a logical list that would satisfy someone searching for the initial KW.

3. Use GPT's existing knowledge to enrich the outline with any missing topics to ensure the final outline is comprehensive, while still remaining hyper relevant to the initial KW.

4. Finally, given the data from the 5 competitor URL scrapes and GPT's own knowledge, add a "description" to each H2, H3, H4 and H5 heading which outlines exactly what should be written about. Pull in key data or facts to be included. Add what "entities" and "keywords" need to be included within each heading.

The output - a brief that ensures you cover ALL the topics the top 5 competitors cover (and more), with details on what should be included under each heading, along with what entities and keywords need to be mentioned. In essence, you could give this brief to someone with limited knowledge on the topic and they should still be able to create a fairly decent piece of content.

Next week I will cover how I turn this brief into actual content.

Missed Part 1? Read it here.

5 Tools to Boost Your Productivity

- Generate personalized visually stunning stories in just one minute. Dorosi
- Generate videos from simple text in one minute. Moonvalley
- Craft social media posts and art, in just seconds with AI. Questgen
- Generate high-quality, engaging content 10x faster. Vidiofy
- Chat, generate, and design without limits using Generative AI. Venturus AI

Want your tool featured here? Hit reply and tell us a little about it 😍 

FUNDRAISING 🤑 

Ideogram Secures $80M for AI Art

Ideogram, an AI startup, has garnered $80 million to enhance its image generation technology. The investment will boost development, team expansion, and market growth in advertising, gaming, and design industries.

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Photoroom Secures $43M Funding

Paris-based AI photo-editing app Photoroom has raised $43 million, reaching a $500 million valuation. The investment will boost hiring, R&D, and infrastructure. Despite a competitive market, the app boasts 150 million downloads and processes 5 billion images annually.

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Glean Hits $2.2B Valuation

Glean, an AI startup, secured over $200 million in Series D funding, reaching a $2.2 billion valuation. The investment, led by Kleiner Perkins and Lightspeed, marks continued strong interest in AI despite slowdown fears.

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Inkitt's AI-Powered Publishing Raises $37M

Inkitt, an AI-driven startup, has secured $37 million to expand its content offerings. The platform uses AI to identify and distribute compelling self-published stories, aiming to become a multimedia giant akin to Disney. With 33 million users, Inkitt's approach defies declining reading trends.

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